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According to the Wall STREET JOURNal
"An Analysis of 600 companies in the
1981-1982 recession found companies which
maintained or increased their marketing expenditures during this slow period
averaged new sales growth of 275% between 1981-1985. Companies that cut back
on marketing only averaged 19% new sales growth during the same period"
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News Form WSJ
FROM Wall Street Journal: "An Analysis of 600 companies in the 1981-1982 recession found companies which maintained or increased their marketing expenditures during this slow period averaged new sales growth of 275% between 1981-1985. Companies that cut back on marketing only averaged 19% new sales growth during the same period"
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