There is no substitute for experience, skills and equipment.
Lights, Camera, Action! Video and photography are so very important today because of the services and websites available for people to actually see your food dishes or products before they ever step foot in your restaurant or product showroom.
You want potential customers to see your delicious food dishes or great products and feel the need to visit your restaurant or buy your products. You invest all that money and time in food preparation and product design, but you are willing to take pictures of your food with a phone and use those to show the world how great your food or product is?
Make that first impression of your restaurant, food or product a great one!