IMERYS
ONE CLIENT.
ONE INTEGRATED CASE STUDY.
For Imerys, I developed trade advertising for the pulp and paper industry, where mineral performance and print quality were central to the message. These ads appeared in leading industry publications, including Pulp & Paper International, and were designed to make highly technical product benefits feel more immediate, memorable, and visually engaging.
The campaign connected Imerys’ kaolin and calcium carbonate products to the qualities paper manufacturers valued most—brightness, opacity, print performance, and production efficiency—while giving the brand a more distinctive presence in a highly specialized B2B market.
execution
ONE LONG-FORM STORY.
EVERY TOUCHPOINT.
ONE PURPOSE.
The ads, the IMPACT Magazines, and brochures were all printed on our customer's papers, which all included either Imerys Kaolin, Imerys Calcium Carbonate, or many times both.
EXPERIENCE
TRADE SHOWS & CONSISTANT BRANDING
The Imerys trade show environment extended the brand beyond print and into a fully dimensional customer experience. Designed to support sales while building brand confidence and recognition within the paper industry, the exhibit used the same visual language developed across the advertising, brochures, product literature, and other campaign materials.
Large-scale graphics, product imagery, presentation areas, and customer meeting spaces transformed the Imerys identity into a highly visible industry presence. The result was a cohesive environment where technical expertise, global capabilities, and the “Minerals That Improve Your Image” positioning could come together in one physical space.
MPACT — The Paper Chain
A quarterly Imerys publication combining customer stories, technical content, product innovation, global operations, and employee perspectives into a cohesive branded editorial experience.
IMERYS
GLOBAL BRAND COMMUNICATIONS & STRATEGY THROUGH EXECUTION.
Imerys is a global leader in specialty minerals, serving industries and customers around the world. Red Dirt Media has provided creative, branding, marketing communications and sales-support expertise for Imerys across a broad range of initiatives.
Our work has gone far beyond simply creating marketing materials. We have helped translate complex products, technologies and business objectives into clear, compelling communications designed to strengthen the brand, support sales teams and connect with customers.
THE CHALLENGE
For a global organization operating across highly technical B2B markets, effective communication requires more than good design. It requires understanding the business, the audience and how to turn complex information into a message people can quickly understand.
The challenge was to create communications that maintained the professionalism and consistency expected of a global corporation while still delivering creative work capable of getting attention in highly specialized markets.
THE SOLUTION
Red Dirt Media combined strategic thinking with hands-on creative execution to develop communications across multiple channels and customer touchpoints.
Our work has included brand development and management, advertising campaigns, sales collateral, corporate communications, trade show graphics, presentations, digital communications, photography and other marketing initiatives.
From initial concept and messaging through design and final production, our approach has always been the same: understand the business objective first, then create the most effective solution to support it.
MEASURABLE RESULTS
Our work included testimonial-driven advertising campaigns that contributed to an 18% increase in brand awareness and recall, demonstrating that strong creative can produce measurable results even within highly technical B2B markets.
Strategic media and vendor negotiations also produced a 35% reduction in print advertising costs, allowing marketing resources to work harder without sacrificing visibility or quality.
ONE PARTNER. BIG-AGENCY CAPABILITY.
The Imerys relationship represents what Red Dirt Media does best: bringing together strategy, branding, design, communications and production under one roof.
Whether we're developing a single sales tool or supporting communications for a global organization, clients work directly with experienced creative leadership from concept through completion.
No layers. No unnecessary overhead. Just experienced thinking, strong creative and work designed to accomplish a business objective.
CAPABILITIES
Brand Strategy & Development | Advertising • Graphic Design| Marketing Communications| Sales Collateral| Trade Show & Exhibit Graphics| Corporate Presentations| Digital Media| Photography| Creative Direction