01-BRAND FOUNDATION

Building More Than a Bottle.

Battleground Spirits was developed as a consumer brand from the ground up — positioning, identity, packaging, product presentation and the visual system needed to carry the brand from the bottle to the retail shelf.

The challenge was creating a family of products that could each tell its own story while remaining unmistakably Battleground.

02-PACKAGING

ONE BRAND. MULTIPLE STORIES.

A recognizable packaging system gives every spirit its own personality while maintaining a strong, consistent Battleground identity across the entire product family.

Then mostly images. No explanation under every bottle.

03-RETAIL + ON-PREMISE

BUILT TO GET NOTICED.

A Brand Built Around Strength, Service and Purpose.
The Battleground visual identity was created around a rugged, unmistakably American design language combining military-inspired imagery, distressed typography, bold color and strong product storytelling.
The challenge was balancing that attitude with a presentation capable of competing in the premium spirits category.
Each product needed its own identity and story while remaining clearly connected to the larger Battleground Spirits family.

THE OBJECTIVE

Create a brand consumers could recognize from across a store — and remember long after they picked up the bottle.

04-RETAIL + ONPREMISE

FIELD ISSUE PACK.

Taking the Brand Somewhere New.

The Field Issue Pack transformed Battleground’s 50ml bottles into a completely new portable product experience.

Built around the military-inspired brand language, each pack contains eight mini bottles and was developed for tailgates, outdoor events, travel and social occasions.

Concept • Naming • Packaging • Launch Creative • Distributor Sales Support • Digital

BUILT FOR THE FIELD.

05-BRAND IN THE REAL WORLD

CREATING EXPERIENCES, NOT JUST GRAPHICS

Battleground comes to life through tastings, events, retail environments and promotional experiences that give consumers a direct connection to the brand.

06-PURPOSE

THE SPIRITS THAT GIVE BACK.

Giving back is part of the brand itself, with a portion of qualifying bottle sales supporting nonprofit organizations serving veterans and first responders.

GREAT DRINK. GREATER MISSION.