01 | RED DIRT BRAND CHECKUP
Has Your Business Outgrown Your Brand?
Your company may be stronger today than it was five, ten or twenty years ago.
You’ve added capabilities. Built relationships. Earned a reputation. Expanded your services. Grown your customer base.
But somewhere along the way, your brand, website or marketing may not have kept up.
That’s where the Red Dirt Brand Checkup comes in.
We’ll take an objective look at how your company presents itself today and identify opportunities to make that presentation stronger, more current and more reflective of the business you’ve actually built.
REQUEST YOUR BRAND CHECKUP: No obligation. No generic audit. Just an experienced outside perspective on your business.
02 | WHAT WE LOOK AT
THERE IS NO SUBSTITUTE FOR EXPERIENCE
Your Brand.
Does your logo, typography, color palette and overall visual identity still reflect the company you are today?
We’re not looking to change things simply for the sake of change.
Sometimes the right answer is a complete evolution. Sometimes it’s a thoughtful refinement. And sometimes what you already have is working just fine.
The objective is to find out.
Your Website.
Your website is often the first meaningful interaction someone has with your company.
Does it immediately communicate who you are, what you do and why a customer should choose you?
Does it feel like the digital presence of the business you’ve become — or a website that was built for an earlier version of the company?
Your Message.
Great companies often know exactly why their customers choose them but struggle to communicate that difference online.
We look at your headlines, positioning, service descriptions and company story to determine whether your message is as strong as the organization behind it.
Your Marketing Presence.
From brochures and sales presentations to signage, social media and digital graphics, every customer touchpoint contributes to the perception of your business.
We look at whether those pieces work together to create one recognizable, professional brand.
Your Competitive Position.
Your customers aren’t evaluating your company in isolation.
They’re comparing you with everyone else competing for their attention.
We look at how your company presents itself within that competitive landscape and where there may be an opportunity to stand apart.
03 | EVALUATION
ALWAYS COST EFFECTIVE.
Not Everything Needs To Be Redesigned.
That’s important.
Red Dirt Media isn’t interested in changing a logo simply because it’s old.
We aren’t interested in selling you a new website if the one you have is doing its job.
The value of an experienced outside perspective is knowing what should change — and what shouldn’t.
Experience Changes The Way You See Things.
Red Dirt Media brings decades of experience in branding, graphic design, marketing and web development to every Brand Checkup.
We don’t look at your logo in isolation.
We look at the business behind it.
We look at how customers experience the company.
We look at how sales materials, messaging, digital presence and visual identity work together.
And then we ask one simple question:
What would make this company stronger?

04 | THE DIFF3RENCE
LET US TAKE A LOOK.
Ready For An Outside Perspective?
Most companies are forced to choose.
A strategist who doesn’t execute.
A creative team that doesn’t understand the business.
Or an agency that adds layers of account management between the client and the people actually doing the work.
Red Dirt Media was built differently.
You work directly with experienced senior leadership capable of moving from the boardroom conversation to the creative concept — and all the way through execution.
Great Marketing Starts From The Ground Up.
