01 | MEET THE PRINCIPAL
Senior-level marketing leadership. Without the full-time overhead.
Red Dirt Media is led by Joe Magda, a senior marketing and brand executive with more than 40 years of experience spanning global corporate marketing, brand strategy, creative leadership, consulting and entrepreneurial brand building.
From global organizations such as Lockheed Martin Aeronautical and Imerys to industrial manufacturers, engineering companies and emerging consumer brands, the focus has remained the same:
Understand the business. Find the opportunity. Build the strategy. Execute it well.
Red Dirt Media brings that experience directly to companies that need senior marketing leadership without adding another full-time executive or traditional agency structure.
NOW ACCEPTING TWO FRACTIONAL ENGAGEMENTS
Selected career impact.
$1M GLOBAL CORPORATE REBRAND
Led a global corporate rebranding initiative for Imerys spanning advertising, collateral, signage, brand standards and implementation across business groups.
30% REDUCTION IN ADVERTISING COSTS
Negotiated a 30% reduction in printIng and advertising costs while improving the effectiveness of our advertising concept and of the communications budget.
18% INCREASE IN RECALL & BRAND AWARENESS
Developed a customer-testimonial advertising program that produced measurable improvement in readership recall and brand awareness.
300+ RETAIL LOCATIONS IN ADVERTISING COSTS
Founded and builT Battleground Spirits from concept through commercialization, supporting expansion into more than 300 retail locations.
02 | EXPERIENCE
THERE IS NO SUBSTITUTE FOR EXPERIENCE
Experience that connects strategy to execution.
A marketing strategy is only valuable if it can actually be executed.
Joe’s background combines executive-level marketing strategy with deep creative and production experience across branding, advertising, digital, web, trade shows, presentations, video, sales communications and customer experience.
That means Red Dirt Media can operate at both levels:
At the leadership table — helping determine where the company should go, how it should position itself and where marketing resources should be focused.
At the execution level — making sure the brand, website, campaigns, sales materials, trade shows and customer touchpoints actually support that strategy.
No handoff to a junior team.
No strategy deck that disappears after the presentation.
Strategy through execution.
Global Communications Manager — Pigments for Paper & Performance Minerals
Developed global communications strategies, annual plans and budgets supporting corporate and commercial objectives.
Directed advertising strategy and partnered with sales teams on product launches, direct marketing, branding campaigns and email promotions.
Led development of a global corporate image library and divisional digital presence while negotiating significant reductions in advertising costs.
Earlier, as Communications Manager for Pigments for Paper North America, Joe developed the strategic marketing plan for a new corporate name and identity and led a global team through a $1 million rebranding program encompassing advertising, collateral, signage and brand standards.
He also developed Imerys’ first intranet and internet sites while supporting executive presentations, trade shows, newsletters and sales-enablement initiatives.
Aerospace & Executive Communications
Lockheed Martin Aeronautical
Multi-Media Manager — Aeronautical Division
Worked with F-22 test pilots, program management and senior leadership to develop executive-level communications and interactive presentations supporting one of the aerospace industry’s most significant aircraft programs.
Among those projects was an interactive presentation used by the F-22 Program Vice President in support of program funding before the United States Congress.
Also designed and produced corporate marketing, executive communications and training presentations across emerging digital, web, video and multimedia platforms.
The experience established an approach that still defines Red Dirt Media today:
Understand complex information. Simplify the message. Make it compelling.
Entreprenueurial Brand Building
Battleground Spirits
Founder / Partner — Brand & Business Development
Building a brand from the ground up provides a very different perspective than marketing an established company.
Joe helped develop Battleground Spirits from concept through commercialization, including:
- Brand positioning
- Identity and packaging
- Product presentation
- Go-to-market strategy
- Website and digital content
- Retail merchandising and support
- Events and public relations
- Strategic partnerships
The marketing and distribution foundation helped support the brand’s expansion into 300+ retail locations.
That firsthand operating experience brings an important perspective to Red Dirt Media engagements:
Marketing decisions have to work in the real world — with real budgets, real customers, real sales teams and real revenue expectations.
Senior Marketing Leadership For Companies That Need To Move
Since 2006, Red Dirt Media has provided marketing strategy, brand development, creative direction and integrated execution for organizations across industrial, engineering, infrastructure, beverage and professional-services markets.
Selected experience includes work for:
- Imerys
- Nidec / SECOP
- SUEZ / Utility Service Group
- American Tank Maintenance
- Tailwinds Distilling
- MyGrain Brewing
Engagements have included:
Brand Strategy & Positioning
Marketing Strategy
Creative Direction
Advertising & Campaign Development
Web Strategy & Development
Sales Enablement
Trade Show Strategy & Design
Presentations
Print & Digital Communications
Video & Multimedia
The objective isn’t to produce more marketing.
It’s to produce marketing that moves the business forward.
03 | WHY RED DIRT MEDIA
Why fractional.
Not every company needs another full-time executive.
But many companies reach a point where marketing needs more experience, more consistency and stronger leadership than the existing structure can provide.
A fractional engagement gives you access to senior-level marketing leadership without the salary, benefits and overhead associated with adding another executive position.
It can make sense when:
Your company has outgrown its current marketing.
Your brand, website or sales materials no longer reflect the organization you have become.
Marketing has become reactive.
Projects are getting completed, but there is no clear strategy connecting them.
Sales and marketing are disconnected.
Your sales team needs better positioning, messaging, tools and support.
You have resources but need leadership.
Internal staff, freelancers and vendors are available, but someone needs to establish priorities and lead the effort.
You need experience now.
You don’t want to spend six months recruiting, hiring and onboarding another senior executive.
04 | A DIFFERENT KIND OF PARTNER
STRATEGY + CREATIVE
How we work.
01 — FIND THE FRICTION
We look at the business, brand, sales process, customer experience and current marketing activity to identify what is helping — and what is getting in the way.
02 — SET THE PRIORITIES
We determine what actually needs attention, where resources should be focused and what can wait.
No laundry list of unnecessary marketing projects.
03 — LEAD THE EXECUTION
We develop the strategy, direct the creative and coordinate execution across the people and resources needed to get the work done.
05 | THE DIFF3RENCE
EXECUTIVE THINKING.
Creative firepower.
Hands-on execution.
Most companies are forced to choose.
A strategist who doesn’t execute.
A creative team that doesn’t understand the business.
Or an agency that adds layers of account management between the client and the people actually doing the work.
Red Dirt Media was built differently.
You work directly with experienced senior leadership capable of moving from the boardroom conversation to the creative concept — and all the way through execution.
Great Marketing Starts From The Ground Up.
06 | GETTING THE JOB DONE
Need senior marketing leadership?
Red Dirt Media is currently accepting two fractional marketing engagements with companies looking for experienced leadership across marketing, brand and creative.
If your company is growing — or should be growing faster — and your marketing needs to catch up, let’s have a conversation.
20 Minutes. No Pitch Deck. No Obligation.
Just a conversation about where you are, where you want to go and whether Red Dirt Media can help you get there.